Teaser Blurb

We joined the ranks of cable-cutters on the first of this year.  The only significant change this meant for me is paying $1.99 an episode for The Walking Dead on iTunes instead of $170/month on Time Warner Cable.

Back in our DVR days, one of the last vestiges of commercials I was conditioned to seeing was the teaser blurb - the 20th century equivalent of clickbait.  For some period of time less than the granularity of your DVR’s ability to fast forward, a smug meteorologist (weatherman) pops up teasing “Weekend warm-up on the way?”  “Is the White Stuff in our future?”  find out at 11.  He knows.  You don’t.  Want to find out what he knows?  Then you’ll have to sit through their crappy newscast for half an hour.

With ubiquitous information, a media outlet really needs a stronger value proposition than distributing information one can get immediately, freely, and in equal or better quality direct from the source.

“Will you need the umbrella tomorrow?  Find out at 11.”  No thank you.  I’ll find out whenever I want.  Click.

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